FORT advised the sale of Estonia-based leading outdoor media group Digital Future
Digital Future is active in Digital Out-of-Home (DOOH), traditional billboard advertising and digital signage. Their subsidiary Digiekraanid is the leading DOOH media player in Estonia (both in terms of revenue and number of screens), operating large-sized LED displays in prime urban areas and indoor screens in shopping centers and public spaces. In traditional non-digital OOH, the other subsidiary, MegaMedia, is the leader in standard 6×3 and large wall billboard formats, offering complementary long-term digitization potential.
FORT together with Oaklins team in Estonia advised the private shareholders over the entire investment horizon – from the initial buy-out of Digiekraanid in 2017 and the subsequent acquisition of MegaMedia, till the eventual sale of the group to UP Invest, an Estonia-based investment company, which owns the largest Baltic media group.
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